“Working with Pilar was partnership at its best. The process was flexible and straightforward. Even excessive back-and-forth on our side never resulted in any frustration. Communication was easy and, whenever needed, also quick.”
Vitamedical — Dual-Access E-Commerce for Patients & Medical Professionals
A modern e-commerce platform designed for both medical professionals and patients, featuring secure role-based access, tailored pricing, and scalable foundations for growth.
Founded in
2005
Industry
Healthcare, Medical Skincare & Scar Treatment Solutions
Location
Helsinki, Finland
Timeline
12 Weeks
About Vitamedical
Vitamedical, a unit of Vitamion Oy, provides advanced scar treatment solutions to healthcare professionals and patients. Their products are trusted in medical aesthetics and dermatology, helping clinics and individuals achieve effective recovery and long-term results.
Challenges
Vitamedical’s previous website did not reflect the premium nature of their products and lacked an efficient way to serve two distinct customer groups online.
1
The old platform was unable to handle B2B (medical professionals) and B2C (patients) customers within the same store, making product access, pricing, and ordering inefficient.
2
The new platform needed to:
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Create a modern, representative website aligned with the brand’s credibility.
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Launch an e-commerce solution serving both professionals and patients.
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Implement secure, role-based ordering with tailored pricing and access.
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Improve organic visibility in the competitive medical skincare market.
Implementation
We designed and developed a WordPress + WooCommerce platform tailored to Vitamedical’s dual-audience needs:
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UX & Design
Created a clean, premium visual style that communicates trust and authority, ensuring both patients and professionals can easily navigate the site. -
Custom Development
Built role-based pricing features, patient registration using clinic codes, and professional ordering rules including minimum order quantities and product bundles. -
SEO & Growth Foundations
Implemented technical SEO best practices, ensuring visibility in the competitive medical skincare space and creating a scalable structure for future product line expansion.
Olli Heikkilä
Vitamedical (Vitamion Oy)
Final result
Vitamedical now has a dual-access e-commerce platform that seamlessly serves both medical professionals and patients. The site strengthens brand credibility, improves customer experience, and is structured for long-term growth.
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Dual-Access Launch: Professionals and patients purchase through the same system with tailored pricing and access.
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Improved Brand Perception: Modern design conveys trust and authority in the medical aesthetics field.
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Future-Proof Platform: Scalable architecture allows easy expansion of product lines and content.
Technologies
- E-commerce, Integrations, Web Design
