Alvar Asunnot — Website Redesign Boosts Credibility and Conversions for Leading Rental Agency
2015
Real Estate, Rental Brokerage
Finland
8 Weeks
About Alvar Asunnot
Alvar Asunnot is a Finnish rental agency that has completed more than 2,200 rental agreements. Known for its unique promise — “Find a tenant in 30 days, or get 50% off the brokerage fee” — Alvar provides reliable, transparent services to landlords across Finland.
Challenges
The old website was slow, outdated, and lacked the clarity needed to explain Alvar’s guarantees and process. It also underperformed in converting visitors into inquiries.
The previous platform was visually dated, poorly structured, and did not communicate the company’s credibility or key value proposition.
The redesign needed to:
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Modernise and speed up the website for better UX.
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Clearly present Alvar’s core value proposition and rental guarantee.
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Showcase their process and track record persuasively.
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Create a conversion-focused design with strong CTAs.
Implementation
We approached the redesign with a focus on clarity, trust, and conversions:
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UX & Design
Designed a clean, modern layout optimised for mobile and desktop. Visual hierarchy was used to highlight Alvar’s guarantees and credibility, ensuring landlords immediately understood the value proposition. -
Content & Messaging
Rewrote and structured content to clearly communicate the rental guarantee, rental process, and competitive advantages. Added trust elements such as proven experience (2,200+ agreements) and service promises. -
Conversion Optimisation
Integrated clear and repeated CTAs (“Rent Your Apartment”) throughout the site. Optimised forms and contact flows to reduce friction and capture more inquiries. -
Development & SEO
Built the site on a fast, scalable WordPress platform. Applied technical SEO best practices for stronger organic performance and future scalability.
Final result
Alvar Asunnot now has a professional, high-converting website that builds trust, communicates their rental guarantee clearly, and drives significantly more landlord inquiries. The platform is modern, fast, and scalable — supporting continued growth across Finland.
Technologies
- Web Design, Web Development
